while promoting environmental sustainability

Together, Cree and ALT have overcome the technical challenges of providing a warmer colour, at a temperature of 2200K, while maintaining a high luminous efficacy, especially with indoor applications such as restaurants and galleries. In fact, the A55 bulb and PAR lamp, from ALT, were specifically designed for exactly this type of market, where the lighting must not be harsh or intrusive or distort the illuminated area's ambient colour tones. At the same time, the Cree? XT-E 2200K CCT LED retains all the power-saving properties of LED lighting technology, enhancing the value proposition for customers, while promoting environmental sustainability.

"Cree is the market leader in LED technology, offering its customers innovative technology and excellent, high-performance products," said James Liang, CEO at ALT. "ALT has been collaborating with Cree for over five years now, and use of Cree's products has consistently allowed us to better position ourselves in the market. A recent design win with a restaurant at a top tourist destination in Mexico, Playa del Carmen, is a perfect example implemented by CB LED Iluminación (one of ALT’s top distributors). The restaurant's clientele like a warm, calm light that perfectly complements their relaxed mood while they sample the delights of a Mexican menu. Our MR16 lamp delivers on that promise. At the same time, the restaurant management, by using 7W ALT LED lighting, is saving 85 percent of the energy that would be consumed by the alternative option, 50W halogens.”

ALT is a pioneer in the use of Cree LED products and a loyal customer who uses Cree LEDs in most of its product designs. ALT's MR16 lamp is the first Cree XT-E 2200K LED design win in Taiwan and it demonstrates how effectively the two companies have cooperated to advance LED technology and how Cree's technology and products can help its customers achieve their market objectives.

"Teaming up with ALT, an LED lighting manufacturer who has won three of the world's major industrial design awards, has been a very rewarding venture for us,” said Soo Ghee Lee, Cree Managing Director, Asia. "LEDs are a global trend, reducing resource consumption, promoting energy conservation, and can help to reduce the cost of doing business. LED lighting is not only cost-effective, it is eco-friendly."