Merck is extremely honored to have been recognized by the Society for Information Display again this year

The LED lighting used on the SKYTREE has been supplied by Panasonic. The color design scheme of the lighting reflects the traditional Edo roots of the region, with a pale blue, representing the Sumida River, and a royal purple, known as "Edo Murasaki" (murasaki means purple in Japanese) inlaid with gold leaf.

In total, almost 2,000 LED lights are installed on the tower. Six different types of specialist LED lighting designed by Panasonic combined with the company's advanced lighting control systems work to create the stunning colors and spectacular lighting effects on the SKYTREE, as seen during the "Symphony of Light" event of the Tokyo Hotaru Festival.

Merck and LG Chem Ltd. of Seoul, Korea, will receive the “Silver Honor for the Display Component of the Year Award” at the SID Display Week, which will be held in Boston, Massachusetts, USA, from June 3-8, 2012. This award recognizes Merck’s and LG Chem’s Film-Patterned Retarder incorporating Merck’s proprietary reactive mesogens (RM), which have set a new standard in superior performance 3D displays.

“Merck is extremely honored to have been recognized by the Society for Information Display again this year. Winning the sector’s most important award is further proof that continual, user-focused research pays off,” said Roman Maisch, Senior Vice President Marketing & Sales for Merck’s Liquid Crystals business unit. "The results are cutting-edge products that benefit our customers and end users equally. The close professional ties between the members of the international Merck team as well as the highly constructive partnerships and cooperation we enjoy with customers like LG Chem are key success factors.”