their intentions to cut LED bulb prices to encourage uptake in the consumer market

The indoor recessed LED collection is packaged with a mid-power LED light engine that runs very cool, thus delivering over 90% initial light output at 100,000 hours of operation. The entire collection comes standard with 0-10v dimming, is 100% serviceable from below, and has been rigorously and independently tested (LM79 and LM80). The HPR-LED ships in 10-days or less, is DesignLights? Consortium (DLC) qualified and Buy American Act of 2009 compliant.

Several major brands have recently announced their intentions to cut LED bulb prices to encourage uptake in the consumer market. But what impact might this cost-cutting drive have on the quality of the technology we’re supplying and its future in the market?

Consumer reluctance to pay higher prices is a minor obstacle to widespread LED adoption compared with the disappointment and ultimate rejection that would result from technology falling short of expectations. As an industry that has learnt this lesson the hard way, we should know better. After all, we’re still battling the memory of LED manufacturers that over promised, under delivered and left a legacy of considerable scepticism regarding LED performance.

Producing lower cost lamps inevitably means using less efficient, old generation chips, which seriously impact performance; this does not benefit the industry, the end user or the energy efficiency agenda.  Consumers will never be convinced to switch to LED lamps unless they see the advantages that the best LED technology can deliver: high quality light output, long life and significant energy savings.