In choosing a partner for our brand," said Robert Sonneman, founder and CEO
of Sonneman – A Way of Light, “we wanted a firm with strong ties to the design
community as well as proven experience in navigating and connecting our brand to
the digital sphere, making inroads.” He continued, “Further, DRS’ technical
expertise and industry savvy and passion for design make it an ideal
collaborator.DRS and Associates boasts an experienced team with backgrounds in
public relations, publishing, social media marketing, brand stewardship and
graphic design in traditional and new media practices. Featured in the current
roster of DRS’ international clients:led high bay light, Stone Forest®, bulthaup,
LAUFEN, Zephyr®, Corbett Lighting, Hudson Valley Lighting® and Troy Lighting,
among others. “We are thrilled to embark into a relationship with pioneering
brand Sonneman – A Way of Light, working in tandem with design legend Robert
Sonneman,” said David Schlocker, president, DRS and Associates.
Partnering with both a visionary brand and designer is truly a privilege. We
are aligned in building a unified awareness of how instrumental Sonneman
continues to be as a source of American modernist design and thought.The
underground coal mine is one of the most difficult lighting applications. It is
a low reflectivity, low contrast, high temperature, and high corrosive
environment. With the use of LEDs in place of traditional incandescent lamps,
coal mine lighting application has become less challenging.The 20W LED lamps
come in two designs: - the round shape ones are for general lighting in the
underground coal mine while the square ones are for long distance lighting
inside the tunnels. Because of the low reflectivity in coal mines, the output of
light sources needs to be much higher. With luminous flux of 104 lm warm white
to 130 lm cool white, Oslon SSL is the ideal choice for this application.
More importantly, the light output of these LEDs is high enough for good
designs. The average luminance is 82Lx, compared to 45Lx of the previous
incandescent lamps. With the use of advance optics, we are able to reduce glare
to a minimum in this low contrast environment.Apart from high efficiency, these
Oslon SSL LEDs excel in all the stringent tests for applications in the coal
mine environment. They include the coal mine safety certification,
explosion-proof certification, salt spray, waterproof testing, impact test and
the 1000-hour burning test.The use of LEDs in coal mine lighting is definitely
taking off,” said Kai-chong Cheng, Senior Marketing Director led flood light Semiconductors Asia Ltd.. “We are very pleased that our Oslon SSL LEDs are being
chosen to be used in the coal province of China. These are the most compact 1 W
LEDs on the market. As LEDs do not use any glass envelope and cannot break, we
hope the use of these LED lamps will reduce hazards for the people who work
underground.LEDs are robust because they do not have a glass envelope or
filament that can break.
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